As an entertainment executive, leveraging demand data provided by Parrot Analytics can help you in making informed content acquisition decisions. It is crucial to have a better understanding of the demand for a particular show to assess its value accurately. Taking a concrete example, let us look at the analysis of Australian Survivor for January 2024 in the United States.
Content Valuation: Content valuation can be used to determine how much to spend on content. Parrot Analytics’ content valuation system is powered by global content demand and supply. By using demand data, you can calculate the return on investment a specific title will bring for any platform. It also helps in assessing a TV series’ ability to drive subscriptions and mitigate churn. For instance, based on the analysis of Australian Survivor, its demand in the US is good, and in the last 30 days, it has experienced a 34.6% hike in its peak demand. These demand metrics could point towards its potential to bring in a positive return on investment, increasing subscriptions, and reducing churn.
Acquisition and Distribution Decisions: Accessing demand data can assist you in making better acquisition and distribution decisions. For example, the analysis of Australian Survivor shows that it has good demand in the United States. Furthermore, in the top 10 global markets where Australian Survivor is most in-demand over the last 30 days, it outperformed the average TV show. As an entertainment executive, analyzing this data can help you conclude whether the given show would be a viable acquisition for your platform and could potentially increase your global reach.
Programming Decisions: Tracking audience demand is essential when making programming decisions. With the analysis of Australian Survivor, we could see that it experienced an increase in audience demand by 2.2% during January 2024 in the United States. This surge could be an indicator of its potential longevity and momentum. It is also important to note Australian Survivor peaked at 10.4 times the average over the last 30 days, indicating a drop in popularity on a rolling yearly basis. Executives can use this data to better forecast a show’s performance, making sound programming decisions.
Franchisability and Reach: Demand data can be used to assess a show's spin-off potential and its ability to reach a broad audience. For Australian Survivor, its published pulse report showcases that its franchisability is okay, while its reach (the number of people expressing demand for a show) is great. By using this information, entertainment executives can make strategic decisions on further exploring the IP and expanding its fan base, thus, reaching out to new audiences.
Finally, analyzing demand data enables executives to leverage insights for improving pre-release marketing campaigns, assess exclusive content deals, optimize release strategy and pricing, and quantify taste clusters. This data can provide answers to vital questions, such as how well the show is performing, what genres resonate most with a given audience, and where the show is in-demand.
In summary, as an entertainment executive, leveraging demand data to make informed decisions is crucial, and the analysis of Australian Survivor can provide essential insights into the potential superiority of a particular show. Parrot Analytics’ demand data tools offer a way for executives to analyze their content’s performance, make informed programming decisions, distribution, and acquisition strategies, leading to better returns on investment.
