Parrot Analytics' demand data provides valuable insights for TV executives across the industry. Understanding audience demand can help executives make more informed content decisions, such as acquisition, distribution, and programming decisions.
For example, let's consider "Baal Veer", a kid-based superhero show. This show has a strong demand in the United States, with 8.5 times the audience demand of the average show in the past 30 days. By analyzing the Parrot Pulse measurement, we can see that its audience demand worldwide is outstanding, and its longevity and momentum are also outstanding, indicating that it has been able to maintain its audience demand consistently over time and grow at an exceptional pace.
Notably, its travelability is good, indicating it has great spin-off potential. For example, a streaming platform can consider offering another kid-based superhero show with the same creators, cast, or storylines to tap into "Baal Veer" fans' affinity for the genre.
Demand data also offers insights into regional demands. For example, "Baal Veer" performed outstandingly in India, where it originated, and Pakistan in the last 30 days. TV executives who consider airing "Baal Veer" in these markets can expect a higher audience demand, while those who consider acquiring a new title for this region can benchmark their title's demand against "Baal Veer" for reference.
Additionally, demand data can be used to assess the value of content libraries, optimize pre or post-release marketing, and evaluate the effectiveness of marketing campaigns. By leveraging demand data, executives can determine how much to spend on content, take advantage of under-monetized titles, and make decisions concerning supply and demand.
Lastly, content valuation using demand data is a potent tool to help executives determine the return on investment each title will bring for any given platform. By understanding the value and specific marginal contribution of a title and its ability to drive subscriptions and mitigate churn, TV executives can better decide if they want to acquire a title or invest in a new production.
In conclusion, demand data provides insights into a series' audience demand, travelability, longevity, momentum, and more, allowing TV executives to make informed content decisions that relate to content valuation, audience retention or acquisition, marketing, and distribution strategy. Combining demand data with other relevant business data can also help TV executives make strategic decisions that lead to maximum ROI and growth.
