As an entertainment executive working in an OTT or SVOD platform, leveraging demand data can inform decisions about content acquisitions and help in programming decisions. The example of "Baby Daddy" showcases the application of demand data for content valuation. With 3.2 times the audience demand of the average show in the United States over the last 30 days, it seems that the show's demand is good, and the show was ranked #2113 in the United States, moving up by 688 spots during October in the United States. Additionally, the show has higher demand than 93.4% of all romance titles in the United States. Its audience demand is increasing recently, and demand spiked in mid-October 2023 for the United States.
One important use of demand data is determining the worth of a series or library. Parrot Analytics' system uses demand data to estimate the contribution and dollar value of a title to a platform accurately. Entertainment executives can leverage this information to estimate the worth of a specific title and decide the best price to pay to acquire or produce content.
Furthermore, demand data can provide insights into global audience preferences and sentiment. Travelability identifies which content is performing well internationally, and thereby, entertainment executives can decide on the best global content strategy for an SVOD platform.
Engagement metrics for content are also key indicators to assess if the investment is worth it in terms of retaining or acquiring subscribers. Executives can use metrics like the momentum of growth, longevity, and reach to know the effectiveness of a marketing campaign, and how well it maintains audience demand over time.
At the same time, analyzing audience demand will reveal genre-specific trends, particularly in the local market. The data can be used to determine what types of content are in demand and determine how to modify content distribution strategies. The list of the top 10 global markets where "Baby Daddy" is most in-demand over the last 30 days highlights Germany as the most popular market, whereas countries like France, China, Poland, Kenya, Portugal, and Japan have relatively lower demand.
In conclusion, entertainment executives can leverage demand data to acquire insights into audience preferences and sentiment. Such information can guide them in making informed decisions about what content to acquire and distribute, which platforms to target for content distribution, how to optimize a marketing campaign, and what type of content viewers prefer in their local market. Besides, such data can provide insights into franchise possibilities, content longevity, and the potential opportunity for spin-offs. Ultimately, the Parrot Analytics content valuation system, leveraging global content demand and supply, represents a robust analytics tool that executives can rely on for informed decision-making.
