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Unlocking the Power of Demand Data: Making Informed Decisions as a TV Executive with Back Streets (Arka Sokaklar)

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Parrot Analytics Insights - December 2023

As a TV executive, understanding audience demand is essential for making informed content, acquisition, distribution, and programming decisions. The demand data on "Back Streets (Arka Sokaklar)" provides valuable insights for decision-making.

Firstly, "Back Streets (Arka Sokaklar)" has high demand in the United States, with 7.3 times the audience demand of the average show over the last 30 days. Comparing the performance of the show over the last 30 days with a 1-year rolling basis, there has been a 5.6% increase in popularity, indicating its increasing popularity.

Demand data also provides insight into audience preferences, enabling TV executives to make informed decisions about content acquisition or production. For example, TV executives can examine which other shows fans of "Back Streets (Arka Sokaklar)" like in the US, and use this data to drive future acquisition decisions.

Demand data can also inform content valuation. The Parrot Pulse for "Back Streets (Arka Sokaklar)" measures its global performance across six dimensions. Although it has good momentum and longevity, travelability is not strong. This data can help TV executives assess the value of licensing or producing this show in international markets.

Demand data can also inform programming decisions, from release strategy to marketing campaigns. By examining peak demand and when demand spikes, TV executives can optimize release strategies for better traction. In addition, data on an upcoming production can be tested against existing content to optimize for success.

Finally, TV executives can use demand data to inform competitive benchmarking, subscriber retention, and acquisition strategies. By comparing the performance of "Back Streets (Arka Sokaklar)" in the United States with other titles, TV executives can identify opportunities to acquire or produce content that exhibit opportunity. Similarly, they can use data to understand which titles to acquire or produce to attract new audiences or retain current subscribers.

In summary, demand data is essential for making informed decisions as a TV executive, from content valuation to programming decisions to subscriber retention and acquisition strategies. By leveraging data on "Back Streets (Arka Sokaklar)", TV executives can make strategic decisions that drive value for their businesses.

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