As an entertainment executive, demand data can help in making informed decisions about content acquisition, distribution, and programming. Using the case study of "Banana Fish" in November 2023 in the United States, we can demonstrate how demand data can be used to inform these decisions.
One of the main benefits of demand data is content valuation. Content valuation enables executive producers, programming directors, and heads of development to determine how much a particular show or content library is worth to a platform. Demand data can assist in answering important questions such as how much of the show's value is being driven by demand for one of its stars, or how much is my series worth. In the case of "Banana Fish," with 2.6 times the audience demand of the average show in the United States over the last 30 days, this show has good demand.
Demand data can be used to help identify which types of content exhibit opportunities to acquire or produce, using data to inform content decisions. Audience demand for "Banana Fish" has increased by 17.9% in November in the United States. By examining the top 10 global markets where "Banana Fish" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. With China being "Banana Fish's" number one market globally, executive producers, distributors, and broadcasters may want to consider distributing or showcasing the show in the country.
Demand data can also be used to optimize a particular show's marketing campaign ahead of its premiere, informing decisions around when and how to release the show, and even how to price it. In the case of "Banana Fish," the show moved up in its rank by 259 spots during November in the United States, with demand spiking in late November.
Another valuable way demand data can help executives is by helping them to identify under-monetized titles which offer new market opportunity, showcasing how executives can find new markets for content distribution, identifying new audiences to grow subscriptions.
In summary, demand data enables entertainment executives to make more informed content decisions, helping to determine how much a particular show or library is worth to a given platform, to make decisions around content acquisition, distribution, and programming. Additionally, executives can use demand data to identify new markets, measure audience engagement and retention, and make informed decisions around marketing strategy. Using "Banana Fish" as an example, decision-makers can see how demand data can be used to make smarter decisions across their organization.
