As entertainment executives, it is essential to make informed decisions that can lead to the success of our companies. To do so, we need access to reliable data that can be quickly analyzed and transformed into actionable insights: this is where Parrot Analytics demand data can help. In light of this, let us examine the case of "Beavis and Butt-Head" over the last 30 days in the US and see how it can inform our content acquisition, distribution, or programming decisions.
Firstly, let us look at its demand ranking and rate of growth. "Beavis and Butt-Head" have achieved an outstanding demand across all screens in the US, indicating that the show is in high demand relative to other shows. According to the Parrot Pulse, the show is doing well in all six dimensions, particularly in longevity and momentum. However, it is imperative to note that its peak demand seems to be declining, indicating that the show might be losing its popularity and attention. Additionally, the show increased its audience demand by 35.6% from July to August, implying that "Beavis and Butt-Head" may be experiencing a resurgence in popularity.
Secondly, analyzing the most demanded genre-specific to the comedy genre, we see that "Beavis and Butt-Head" outranks 95.7% of all other comedy titles in August, and the show has numerous other titles that its fans engage with globally. Analyzing the top 10 global markets indicates that the show performs exceptionally well in its primary market, the United States, and does well to good in other countries such as Canada, the United Kingdom, and the Netherlands, among others.
Using demand data to value content, it is worth noting that "Beavis and Butt-Head" is worth significantly more than the streaming rights alone. By leveraging global audience demand data, we can estimate the realistic potential of audience demand for a particular title, which is essential in monetizing the content in different streaming markets worldwide. Additionally, by leveraging demand data to assess the show's performance, executives can make better-informed decisions in acquiring or distributing TV shows to streaming services.
Finally, using demand data, it is possible to optimize the release strategy and price for a show. The insights provided by demand data inform executives about the content preferences and interests of the audience, which is crucial when mapping local whitespaces. Furthermore, the data guide executives on the best time to launch the content to maximize demand and minimize market saturation.
In conclusion, leveraging demand data provides crucial insights, helping entertainment executives to make data-driven decisions when it comes to acquiring, distributing, or programming TV shows. By analyzing the "Beavis and Butt-Head" case in the United States, we have seen how understanding the audience demand behind a TV show can help content providers acquire the most in-demand titles, retain and attract new subscribers, and grow the streaming platform's audience base.
