As an entertainment executive, it's important to keep a finger on the pulse of audience demand in order to make informed decisions about content acquisition, distribution, and programming. In the case of "Bel-Air," we can see that over the last 30 days, demand for the show has been outstanding, with 8.0 times the audience demand of the average show in the United States. This information can help executives in a number of ways.
Content Valuation: Content valuation is an important consideration for executives looking to make smart investment decisions. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. With "Bel-Air" having such outstanding demand, entertainment executives can use demand data to determine the value of the show to their platform over time.
Programming Decisions: The audience demand data for "Bel-Air" can help inform programming decisions for a TV network or pay TV network. Since fans of "Bel-Air" also like series such as "Young Sheldon," "Star Trek: Picard," and "Westworld," network executives may be able to create scheduling blocks that cater to this core group of fans. Similarly, executives may be able to use demand data to help inform decisions regarding content that could potentially be developed into franchises.
Distribution Decisions: For content distributors, "Bel-Air's" travelability score can be helpful in making distribution decisions. Since the show's travelability score is only "okay," it may not make sense to distribute the show in certain regions where it isn't in high demand relative to its home market. Distributors can use demand data to determine which regions are the best fit for a particular title.
Acquisition Decisions: When considering acquiring a new show or film, executives can use demand data to make informed decisions. As we can see with "Bel-Air," the show has had decreasing demand recently, indicating that it may not be the best acquisition opportunity at this particular moment. Additionally, by looking at the demand data for titles that are similar to "Bel-Air" in terms of genre or fanbase, executives can determine which shows or films may be the best fit for their platform.
By examining the top 10 global markets where "Bel-Air" is most in-demand, entertainment executives can also gain insights into potential opportunities for the future. For example, the show is outperforming the demand of the average TV show in every market, which could indicate a global appeal for the show. This could be a factor to consider for executives looking to make decisions around global SVOD expansion.
Overall, the demand data for "Bel-Air" provides a valuable tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By using demand data, executives can make more calculated decisions that are driven by audience demand and engagement.
