As an entertainment executive, understanding audience demand data is essential in making decisions regarding content acquisition, development, and distribution. In this context, let's take a look at the case of "Bharat Ka Veer Putra - Maharana Pratap" in the United States during January 2024.
Using demand data, we can see that the show has 9.8 times the audience demand of the average show, which is outstanding. This information can be used in content valuation to determine the dollar value contribution of the show to any platform or region. As only 2.7% of all TV shows have this level of demand, the show can be considered a strategic asset for streaming platforms.
In addition, understanding audience demand can help in making acquisition decisions. As "Bharat Ka Veer Putra - Maharana Pratap" has a higher demand than 98.6% of all documentary titles in the United States, it presents an opportunity to acquire content that exhibits high levels of demand.
Distribution decisions can also benefit from audience demand data. By examining the top 10 global markets where "Bharat Ka Veer Putra - Maharana Pratap" is most in-demand, we can see that the show has outstanding audience demand in India, followed by the United States. Therefore, distributors can use this information to determine which regions to target for distribution. Furthermore, the travelability metric, which measures a show's international demand relative to its home market, indicates that the show has good demand potential outside of India. This can be helpful in selecting content to support global SVOD expansion.
Programming decisions can be supported by demand data through affinity analysis and taste clusters. By analyzing which shows fans of "Bharat Ka Veer Putra - Maharana Pratap" also like, production companies can select talent and brands that will resonate with the show's audience. Taste clusters can provide insights about the current audience's preferences, which can be used to optimize upcoming productions for success.
Moreover, understanding how demand changes over time can be helpful in making informed programming decisions, such as when to release content. Demand spiked in late January 2024 for "Bharat Ka Veer Putra - Maharana Pratap." Additionally, the show's momentum, which measures the pace of growth, is outstanding. However, demand for the show has been decreasing recently, which can help executives make decisions about the show's future.
In summary, demand data can be used in content valuation, acquisition, distribution, and programming decisions. The unique characteristics of "Bharat Ka Veer Putra - Maharana Pratap" during January 2024 in the United States, such as its outstanding audience demand, good travelability, and good demand potential outside of India, provide examples of how demand data can support executives in making more informed decisions.
