As an entertainment executive, you can use demand data to make more informed content decisions, acquisition decisions, or distribution decisions. Parrot Analytics' content valuation system, powered by demand data, can reveal the dollar value contribution of any title to any platform and region. In this article, we will discuss how demand data for "Bleach" can be used to help with your strategic decision-making process.
The outstanding demand for "Bleach" in the United States, with 18.8 times the audience demand of the average show in the United States over the last 30 days, is a valuable insight that can be used to inform programming decisions. Additionally, the fact that demand for this show has been increasing recently is a positive sign and suggests that it may be a good investment for a platform. The show's significant improvement in rank during February also indicates that it is increasingly popular with audiences.
Demand data can also help executives to understand the popularity of a show within a specific genre. "Bleach" ranks at the 98.1th percentile in the animation genre in February, meaning it has higher demand than 98.1% of all animation titles in the United States. The information gained from this will be valuable when making decisions on which animation shows to invest in or acquire.
Demand data for "Bleach" also provides insights into audience behavior and preferences, with insights such as the other shows that fans of "Bleach" also like. By examining audience behavior, executives can make informed decisions about which other shows and formats to invest in or acquire. They can also gain insights into consumer preferences for talent and brands and tailor their campaigns and promotions accordingly.
The Parrot Pulse for "Bleach" provides an independent measure of the show's global performance across six dimensions, including travelability, reach, momentum, and longevity. This information can be used to inform distribution and content investment decisions, and to identify new markets and opportunities for the show. Knowing that "Bleach" has higher demand in the United States than in its country of origin, Japan, can help executives who are considering investing in the show's distribution outside of Japan.
Demand data can also help with content valuation, which is particularly useful when deciding how much to spend on acquiring a show or library of shows. By using demand data-based systems such as Parrot Analytics' content valuation system, executives can estimate a title's baseline value, calculate the platform-specific marginal revenue contribution, analyze its ability to drive subscriptions and reduce churn, and assess its value for exclusivity.
In summary, demand data for "Bleach" provides a wealth of insights that can be used by entertainment executives to make informed content, acquisition, or distribution decisions. From programming decisions to content valuation, executives can use demand data to gain a comprehensive understanding of how audiences are engaging with shows, and how best to capitalize on that engagement.
