If you work in the entertainment industry, understanding and utilizing measures of audience demand like the ones provided by Parrot Analytics can be incredibly helpful in making informed decisions about your content. In this case, we will look at the example of "Blue Bloods" to see how demand data can be used to inform content acquisition, distribution, programming, and overall content valuation.
When it comes to acquisition decisions, Parrot Analytics' content valuation system can be useful in determining how much to spend on content. With "Blue Bloods," its high level of audience demand over the last 30 days indicates that it can provide a significant dollar value contribution to any platform in any region. This suggests that "Blue Bloods" would be a valuable asset to an SVOD platform or linear network looking to grow their audience or retain current subscribers.
Distribution decisions can also be informed using demand data. For example, Parrot Analytics' travelability measure can help executives understand how well a show may perform in international markets relative to its home market. In the case of "Blue Bloods," its outstanding travelability suggests that it has strong potential for success on platforms outside of its primary market in the United States. Therefore, executives considering distribution deals for "Blue Bloods" may want to prioritize international distribution opportunities to capitalize on its high demand in global markets.
Programming decisions can also benefit from demand data. For instance, Parrot Analytics' genre ratings can help executives identify trends in their content that they may want to focus on to retain or attract more subscribers. In the case of "Blue Bloods," its ranking in the 99.6th percentile among drama titles in October 2023 suggests that this genre may be an area of strength for content creators and platforms. Executives may therefore want to focus on producing or acquiring more dramatic content to capitalize on this trend.
Finally, content valuation can be a crucial factor in making informed decisions about a show's future. In the case of "Blue Bloods," its outstanding demand across six dimensions (audience demand, travelability, longevity, momentum, franchisability, and reach) suggests that the show is a valuable asset to any platform or network. Using demand data, executives can calculate the return on investment that a specific title will bring to a platform, assess a TV series' ability to drive subscriptions and mitigate churn, and find new opportunity markets for content distribution.
Overall, Parrot Analytics' demand data can be an invaluable resource for executives in the entertainment industry looking to make informed decisions about content acquisition, distribution, programming, and content valuation. By using this data to understand the performance of shows like "Blue Bloods," executives can make more informed decisions about how to best leverage their content to drive audience engagement and revenue.
