For entertainment executives looking for data-driven content decisions, understanding the demand data is crucial. Using data from "Blunt Talk," we can explore the ways in which demand data can help executives make more informed decisions:
- Content Valuation: Demand data can be leveraged to understand the value of content. For "Blunt Talk," we see that it has 3.0 times the audience demand of the average show in the United States over the last 30 days. Knowing this information allows executives to assess the overall worth of the show for their platform.
- Global Performance: Demand data can reveal how well a show is performing on a global scale, potentially highlighting opportunities for international expansion. For "Blunt Talk," we see that while overall worldwide audience demand is okay, its "travelability" is poor. This could indicate an opportunity to invest in expanding the show's reach globally.
- Audience and Genre Insights: By analyzing what other shows fans of "Blunt Talk" also like, executives can gain insight into audience preferences and genre trends. In the case of "Blunt Talk," fans of the show also like "Sex Education," "Bob's Burgers," "Last Week Tonight With John Oliver," and "Game Of Thrones," which could provide a basis for identifying other shows to acquire or produce.
- Performance over Time: Longevity is an important aspect of measuring a show's performance. Demand data can show how audience demand is maintained over time, and for "Blunt Talk," we see that it has maintained its performance, with okay longevity over the past 30 days. This could suggest that investing in a spin-off or franchising opportunities may not be the best approach for this show.
- Targeted Marketing Efforts: Demand data can help to inform targeted marketing efforts. According to the data on "Blunt Talk," demand spiked in late January 2024 for the United States, indicating that marketing efforts during that time may have been effective in driving interest in the show.
Overall, understanding demand data can help executives make more informed decisions by identifying a show's value, how it performs globally, understanding audience preferences, assessing performance over time and informing targeted marketing efforts.
