For any entertainment executive, access to demand data is crucial in making informed decisions about content. In the case of "BoJack Horseman," demand data provides multiple insights on how well the show is performing in both its domestic and international markets.
Firstly, let us consider content valuation. As an executive, one may question the value of "BoJack Horseman" to their platform, especially if they are considering acquiring the show. By using Parrot Analytics' content valuation system, one can determine the economic value of "BoJack Horseman" based on its global demand and supply data. This system helps answer questions such as how much the show is worth, what is the baseline value of the title, and how effective the show is at reducing churn or driving subscriptions.
It is also worth considering what types of content are best suited for acquisition and programming decisions. One can use demand data to assess what content is popular in their market or a global scale, what types of programming themes they should prioritize, e.g., dramas or comedies, and what current titles the audience is watching. Demand data also informs executives on how they can optimize their pre-release marketing campaigns, the best price points for content, and the best release strategy based on a show's momentum.
Moreover, executives can use demand data to inform their distribution strategies. For instance, user demand can help evaluate which platforms are best suited to distribute a show and to predict what sort of audience the show can generate on a particular platform. This insight also supports decisions about expanding a streaming platform's reach into new territories by studying the show's demand across different markets. Understanding the show's performance in various geolocations can lead to more effective distribution decisions.
Furthermore, demand data can provide insights into a show's franchise and spin-off potential. This information could then be used to determine which IP to develop into a franchise or to create spin-offs. Alongside franchisability, the data on momentum can indicate whether a show is part of the cultural zeitgeist, enabling executives to time any franchise extensions optimally.
Finally, using demand data can help improve decision-making about programming. Executives can assess the audience's reception to current programming, identify current trends, and determine what genres resonate with their audience. For example, with "BoJack Horseman," executives can see that fans also like titles such as "Rick And Morty," "It's Always Sunny In Philadelphia," and "RuPaul's Drag Race." Combining this data with insights on audience demographics, executives can make informed decisions around their programming.
In summary, demand data can be a powerful tool for entertainment executives. It can help with show valuation, acquisition decisions, distribution decisions, programming decisions, and much more. The case of "BoJack Horseman" demonstrates how demand data can provide valuable insights into a show's performance, both in domestic and international markets. By leveraging demand data, executives can make more informed decisions about their content portfolio, resulting in wiser investments and a more successful entertainment business.
