As a TV executive, data-driven decisions can help you save costs, maximize ROI and bring value to your audience. Parrot Analytics' demand data provides insights that can assist you in making informed content, acquisition, distribution, and programming decisions. Let us take the example of "Bosch: Legacy."
Knowing the audience demand can help you understand how well a show is performing and the value it brings to a platform. In the last 30 days, audience demand for "Bosch: Legacy" in the United States was exceptional, with 14.9 times higher than the average show, indicative of the significant value this show provides to a platform. Furthermore, the demand has been increasing recently, which suggests that more people are tuning in to watch the show.
Demand data can help with content valuation. By analyzing the demand data for "Bosch: Legacy," you can have a better understanding of the dollar value contribution of the show and the ROI it will bring for any given platform. You can estimate the show's value, assess its ability to drive subscriptions and mitigate churn, and evaluate the exclusive rights of the show.
Another critical aspect of demand data is its ability to inform you about the audience's preferences, which can aid in programming and distribution decisions. For example, by examining the top 10 global markets where "Bosch: Legacy" is most in-demand, you can know what kind of content performs well in those markets. In this case, the show is doing exceptionally well in all of the top 10 markets, indicating its wide appeal.
Demand data can help identify fan behavior and provide an understanding of what other shows "Bosch: Legacy" fans like, which can be valuable for programming decisions. For example, if fans of "Bosch: Legacy" also like shows such as "Foundation," "Rick And Morty," and "The Wheel Of Time," then it affirms that these shows may also perform well on the platform.
Additionally, the data for "Bosch: Legacy" shows an increase in demand in late December 2023, indicating an opportunity for the platform to capitalize on this surge by promoting the show through various marketing channels.
Demand data can also assist in franchise or spin-off decisions, as it provides insight into the franchisability potential of a show. For "Bosch: Legacy," the data shows that the show has exceptional momentum and good franchisability, indicating that it has the potential to spawn viable spin-offs or franchises.
Furthermore, by knowing that the United States is "Bosch: Legacy"'s number one market globally, the platform decision-makers can tailor their distribution strategies to maximize its outreach in this market, whether it be through advertising campaigns, cross-promotion, or targeted social media campaigns.
In conclusion, demand data can offer valuable insights that can help the entertainment executives make informed decisions at every step, be it content creation, acquisition, distribution, or programming. Applying data-driven strategies can ensure that the platform delivers content that resonates with its audience and augments its bottom line.
