If you are an entertainment executive looking to make informed content decisions, the analysis of "Brave New World (US)" for December 2023 provides valuable insights. Demand data shows that this show has 2.8 times the audience demand of the average show in the United States over the last 30 days, and only 8.6% of all TV shows have this level of demand. Furthermore, demand has increased for this show recently, with demand of 2.3 times the average over the last 90 days. By analyzing the show's rank, we can see that it achieved the peak rank of #2158 in December and that it dropped 1634 spots during the month.
The data reveals that "Brave New World (US)" also has higher demand than 89.9% of all drama titles in the United States, ranking it at the 89.9th percentile in the drama genre, in December. Executives can take advantage of this data to assess the content's valuation. You can determine how much to spend on the content based on its value to your platform and estimate the revenue contribution of the title.
By identifying other shows that fans of "Brave New World (US)" also enjoy, entertainment executives can leverage that information to drive acquisition and distribution decisions. For example, "Westworld", "His Dark Materials", and "Foundation" are similar titles that appeal to the same audience.
Another important consideration for TV executives is how well the show is performing globally across different dimensions. The Parrot Pulse provides a reliable measure of performance for "Brave New World (US)" across six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. The show's performance across most of these dimensions is good, except for travelability and franchisability which is okay.
Executive can gauge audience retention and acquisition efforts through analyzing demand data. Audience demand spiking in mid-December is an important signal for an executive to focus their marketing tactics for celebrity tweets, fan engagement, or localized marketing campaigns. With the knowledge of regional trends of popularity, executives decision-making concerning supply & demand, discovery & recommendations, and content format or language updates can be informed.
Demand data also helps with subscriber retention and acquisition. The top 10 global markets where "Brave New World (US)" has the most in-demand over the last 30 days outperform the demand of the average TV show. With Russia being the number one market globally, this information can help executives tailor their content strategy and approach.
Overall, accessing and analyzing demand data enables executives to make more informed decisions about content valuation, acquisition, distribution, and programming.
