As a TV executive, let's consider how demand data for Care Bears can assist with better decision-making.
Firstly, we can utilize demand data to determine how much Care Bears is worth to our platform for acquisition or licensing decisions. Based on the Parrot Analytics content valuation system, using demand data, we can calculate the ROI that a specific title will bring to our platform and estimate the value of exclusivity. In this case, we find that Care Bears has demand of 6.0 times the audience demand of the average show in the United States, indicating that the show has market potential and can help drive traction to our platform.
Secondly, leveraging Parrot Analytics demand data enables us to track audience interest and engagement in the show over time and make programming decisions based on demand indications. For instance, we discover that the show has seen an increase in demand in February 2024 compared to the demand of the past 90 days; we can evaluate the reason for the spike and optimize its release strategy and pricing accordingly.
Thirdly, by examining the top 10 global markets where Care Bears is most in-demand, we can identify which regions offer opportunities for us to tap into new audience segments and specifically tailor our content to these markets. This data would also reveal how the show resonates with different global audiences and indicate whether we should prioritize global distribution using specific OTT platforms or linear channel networks based on the local market interest.
Fourthly, by analyzing affinity analysis, we can identify which talent and brands will be best suited for Care Bears to attract more audiences, acquire or retain subscribers, and drive up demand and engagement.
Finally, by tracking Care Bears' performance on a yearly rolling basis versus the last 30 days, we can examine whether the show has a substantial impact and which direction it is taking. It enables us to predict viewers' preferences and make informed decisions about major investments in terms of producing, distributing, or licensing new content.
In summary, TV executives can utilize Parrot Analytics' demand data to uncover valuable insights about their content and viewership interest and make data-driven decisions that will optimize the performance of their content on their platform.
