Demand data is a powerful tool that can be used by entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. In particular, the case of "Celebrity Jeopardy!" in the United States during February 2024 highlights the various ways in which demand data can be used to make informed decisions.
One way in which demand data can be used is for content valuation. Using demand data, entertainment executives can determine the economic value of a title and its contribution to a platform or network. For example, "Celebrity Jeopardy!" has outstanding demand, with 8.3 times the audience demand of the average show in the United States over the last 30 days. This high level of demand means that the show is likely a valuable asset for any platform that airs it.
Demand data can also be used to make informed acquisition decisions. By examining how shows perform in terms of audience demand, entertainment executives can determine which titles are likely to be successful and which ones are not. In the case of "Celebrity Jeopardy!", demand data reveals that the show's demand has been decreasing recently, but it still has higher demand than 97.0% of all reality titles in the United States during February. Additionally, "Celebrity Jeopardy!" has fans who also like the shows "Beat Bobby Flay", "Name That Tune", and "Last Week Tonight With John Oliver", among others. This information can be used to inform decisions about which shows to acquire and how they might be programmed.
Demand data can also help with distribution decisions. By examining where shows are most in-demand, entertainment executives can determine which markets to target for distribution. In the case of "Celebrity Jeopardy!", the show's number one market globally is the United States, with outstanding audience demand of 4.3x. Ranked second is Canada, where demand is good. By focusing efforts on these markets, entertainment executives can maximize the show's potential audience.
Finally, demand data can be used to make informed programming decisions. By examining trends in audience demand, entertainment executives can determine how shows are performing and how they might be programmed to maximize their audience appeal. For example, "Celebrity Jeopardy!" has experienced a 2.6% increase in audience demand during February in the United States, and demand spiked in late February 2024. This information can be used to determine when to air the show to maximize its potential audience.
Overall, demand data is a powerful tool that can be used by entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. In the case of "Celebrity Jeopardy!", demand data has provided valuable insights into the show's performance and potential, and can be used to guide strategic decision making.
