For entertainment executives, understanding the complex and ever-changing market of television and streaming platforms can be a challenge. By utilizing Parrot Analytics' demand data, executives can make more informed content, distribution, acquisition, and programming decisions. Here, we will examine how demand data can be used to assess the performance of "Cosmos: A Spacetime Odyssey" during October 2023 in the United States and how applicable insights can be useful in decision-making.
Content Valuation:
Content valuation is a key part of any platform or studio decision-making process, providing an understanding of the dollar value contribution of any title to any platform in any region. By analyzing demand data, Parrot Analytics' content valuation system can provide executives with an economic valuation of content. With "Cosmos: A Spacetime Odyssey," we see that this show has 12.5 times the audience demand of the average show in the United States over the last 30 days, displaying its outstanding demand level. Executives can use this data to determine the baseline value of a title and assess its ability to mitigate churn and drive subscriptions on their platform, as well as to determine its value to other platforms regarding acquisition and distribution.
Obtaining a Global View:
Demand data can be used to determine the performance of a show in different regions globally over specific periods. From this analysis, it is apparent that "Cosmos: A Spacetime Odyssey" has outstanding audience demand in the United States, with 10.4x the average demand; in Brazil, with outstanding demand; China, in which demand is good; Canada, demand is good; and other countries. Executives can use this information to gauge the demand for the show in different parts of the world and target specific regions with their content marketing campaigns to maximize their reach.
Insights for Programming Decisions:
Programmers can make informed decisions about content acquisition and programming using demand data. "Cosmos: A Spacetime Odyssey" maintained outstanding demand throughout most of the month, except for a 64.1% decline towards the end of October, indicating a need for further analysis of audience trends. Additionally, the Parrot Pulse report shows that the show's momentum and longevity are outstanding, indicating that it has great potential for spin-off shows or franchising. Through analysis of the top ten global markets, programmers can further investigate which genres are most popular in different regions and follow this data-driven approach to make optimal programming decisions.
Insights for Marketing Decisions:
Demand data also provides invaluable insights for marketing executives. By analyzing the demand data of the show, it is apparent that the show is gaining in popularity, showing a 4.8% increased demand over the year. By understanding audience tastes, executives can optimize upcoming marketing strategies to build even more momentum for this title.
In conclusion, as the entertainment industry continues to face new challenges, driven by changing consumer viewing habits and an ever-evolving market of platforms and services, demand data from Parrot Analytics can provide insights that help entertainment executives make better-informed decisions. By analyzing demand data in areas such as content valuation, global appeal, programming decisions, and marketing strategies, executives can gain a deeper understanding of the performance of their titles and take data-driven approaches to their work. "Cosmos: A Spacetime Odyssey" in October 2023 provides us with an example of how demand data can be used to help executives make more informed decisions across multiple areas.
