As an entertainment executive working at a streaming platform or network, demand data can be a powerful tool to guide content acquisition and programming decisions. The case of "Curb Your Enthusiasm" provides an illustration of how demand data can be used to make more informed decisions.
Content Valuation:
Content valuation uses demand data to determine the economic value of a show to any platform in any region. Demand for "Curb Your Enthusiasm" is outstanding in the United States with audience demand 27.3 times that of the average show over the last 30 days. Only 2.7% of all TV shows have such level of demand around that time, highlighting the show's considerable popularity. The show's peak global demand was 33.7 times the average over the last 30 days, indicating a 5.6% increase compared to its peak demand in the last year.
Programming Decisions:
Understanding the complementarity of different shows can assist content or acquisition decision making. Shows loved by "Curb Your Enthusiasm" fans include "It's Always Sunny In Philadelphia", "Succession", "Rick And Morty", "Better Call Saul", "The Eric Andre Show", "The Walking Dead", "Futurama", "Family Guy" and "Ted Lasso". This shows the types of programming that would do well to add to the platform.
Distribution Decisions:
Demand data analytics can inform distribution decisions such as which platforms to distribute content. "Curb Your Enthusiasm" had outstanding worldwide audience demand across all platforms, making it a highly appealing distribution target. The show's travelability is outstanding, meaning a high level of international demand in comparison to domestic markets that could lead to a successful international expansion. Other dimensions of demand data like momentum, longevity, franchisability, and reach are also important metrics relevant to distribution decisions.
Content Acquisition Decisions:
Efficient content acquisitions based on demand data analysis can lead to acquisitions better aligned with target audiences and more significant returns on investment. For example, the demand for "Curb Your Enthusiasm" in the United States, where the show was most in-demand, was 15.3x and in Canada was outstanding, showing that a local acquisition in these markets could be highly profitable. Further, plans to adapt a spin-off from "Curb Your Enthusiasm" can leverage the show's excellent franchisability score on demand data.
Programming Decisions:
Demand data analytics can also inform programming decisions, such as optimizing promotional campaigns. Demand spiked in late August 2023 for "Curb Your Enthusiasm," indicating heightened interest in the show at that time. Such data is important and can lead to optimized campaigns before the expected peak interest.
In conclusion, demand data analytics have become an essential tool for decision making for executives in the entertainment industry. The detailed analysis of "Curb Your Enthusiasm" for the month of August, 2023, offers a clear indication of how effective such demand data analysis can be in content valuation, acquisition, distribution, and programming decisions.
