As an entertainment executive, using demand data can provide valuable insights for making more informed decisions about content, acquisition, distribution, and programming. For example, let us consider "Destination Truth" of November 2023 as an example of how demand data can be used for content valuation, acquisition, and programming decisions.
Demand data can be essential for content valuation. Parrot Analytics content valuation system calculates how much a title contributes to a platform's dollar value and reveals its value contribution across regions. For "Destination Truth," the demand information for this show indicates its good demand status with 3.5 times the audience demand of the average show in the United States over 30 days. It is one of the top-performing titles within the documentary genre with higher demand than 95.2% of all documentary titles in the US. Therefore, based on this information, it can be concluded that this title is valuable and has significant demand in the United States.
Demand data can also provide insights into acquisition decisions. As seen with "Destination Truth," it is valuable to know the engagement trends over time. By analyzing the demand movement of the title in recent days, executives can understand its pace of growth, be able to predict its future market and use it as an acquisition strategy. The demand spike in late November 2023 indicates there is an opportunity for the show to be successful in programming and acquisition. The information on shows that fans of "Destination Truth" also like, such as "Maine Cabin Masters" and "Outdaughtered," can be used to identify other successful titles for acquisition.
Finally, demand data can provide valuable programming insights. By examining the top 10 global markets where "Destination Truth" is most in-demand over the last 30 days, we find that the US is its largest market, followed by the UK. Therefore, targeting these regions would bring in more engagement and can optimize the programming schedule for the executives. Moreover, this show's increased popularity in the last 30 days can be used to create a short-term boost in viewership. Executives can plan their programming schedule and marketing campaign around this information to increase retention and acquisition of subscribers.
Thus, it's clear that demand data can be leveraged by entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. With Parrot Analytics' comprehensive demand measurement system, executives can quantify the dollar-value contribution of any title to any platform in any region, enabling a data-driven decision-making culture that drives wide-scale growth and success.
