For entertainment executives working at OTT platforms, much can be learned from analyzing trends in audience demand. Parrot Analytics provides such insights to help executives make more informed decisions about content acquisition, distribution, and programming.
For instance, the audience demand for "Elena Of Avalor" in the United States in January 2024 is 10.6 times higher than the average show. This is an excellent indicator of the show's popularity. Parrot Analytics' content valuation system, which is based on global content demand and supply, can be used to reveal the dollar value contribution of any title, to any platform, in any region, thereby aiding content valuation efforts. For example, executives can use demand data to determine how much to spend on content or assess a TV series' ability to drive subscriptions and reduce churn.
Moreover, in assessing the global performance of "Elena Of Avalor," executives can use the Parrot Pulse, a measure of the show's performance across six dimensions. In addition, comparing the show's performance on a 1-year rolling basis to the last 30-days can provide many useful insights. For example, although the show's peak demand was 12.5 times the average over the course of the entire year, it peaked at 11.9 times the average in the last 30 days.
Executives can also use demand data to optimize their marketing campaigns before a premiere. And, by mapping local White spaces, executives can determine the most popular genres in their markets.
Additionally, demand uncovers under-monetized titles that may be appealing to audiences in other parts of the world, helping studios and production companies to find new opportunity markets for content distribution. For instance, with regards to "Elena Of Avalor," executives can easily determine the top 10 global markets where the show is most in-demand. The United States is "Elena Of Avalor"'s number one market globally, followed by the Netherlands.
Overall, access to demand data can provide executives in the entertainment industry with valuable insights that can help them make more informed decisions about content valuations, content acquisitions, distribution strategies, programming decisions, and marketing campaigns.
