If you are an entertainment executive, you can use Parrot Analytics' demand data to make more informed content decisions, including acquisition, distribution, and programming decisions. The analysis of "ER" for the month of July 2023 in the United States provides insights into demand data that can help you make these decisions.
For example, analysis shows that demand for "ER" is outstanding, and this show has higher demand than 97.5% of all romance titles in the United States. Additionally, examining the top 10 global markets where "ER" is most in-demand, shows that the United States is "ER"'s number one global market, followed by the United Kingdom, Canada, Germany, Australia, France, Spain, Russia, and South Africa.
By using demand data, you can also address an array of questions like how to value content through content valuation, optimal release strategy and pricing, how to enhance subscriber acquisition and retention, and many others.
Regarding content valuation, Parrot Analytics content valuation system can help you quantify the value of content to any platform in any region. You can leverage demand data to evaluate factors such as a title's marginal revenue contribution, ability to drive subscriptions and mitigate churn. Moreover, analyzing the trend of the demand over time using Parrot Analytics demand data can help you ascertain a series' potential longevity and the value it will bring to your platform over the long term.
Another way you can use demand data from Parrot Analytics is to inform channel development. You can leverage demand data to understand "ER"'s reach (the number of people expressing demand for a show) and the momentum (pace of growth) it has in your key markets. This information can help you target your content to the markets where it has the highest potential, and intensify your marketing spend to drive engagement and growth in other markets.
Lastly, the trend analysis shows a decrease in the show's popularity. Evaluating demand data for an upcoming production can help you optimize it for success, enabling you to produce or acquire the most opportunistic type of content.
