Entertainment executives in various fields can use demand data to make informed content, acquisition, distribution, and programming decisions. One example of this is by looking at the demand data for "Everybody Hates Chris" for the month of February 2024 in the United States. By analyzing its audience demand, executives in the entertainment industry can make informed strategic decisions.
Content Valuation:
- Using demand data, executives in the SVOD platform or TV series financing company can estimate the baseline value of the series and assess its ability to drive subscriptions and mitigate churn.
- Demand data can also reveal the dollar value contribution of the show to any platform in any region. Thus, content valuation based on demand data can inform how much platform should pay for the show.
Distribution and Acquisition:
- Demand data in different markets such as Brazil, Kenya, South Africa, Ukraine, Romania, France, or the United Kingdom can allow content distributors to evaluate the show's popularity in each region and tailor content distribution strategies accordingly.
- Furthermore, if an SVOD platform wants to acquire "Everybody Hates Chris," demand data can help them determine how much to budget for the acquisition.
Programming and Content Decisions:
- By examining the top 10 global markets where "Everybody Hates Chris" is most in-demand over the last 30 days, entertainment executives can evaluate the show's global performance across different dimensions.
- The demand data for "Everybody Hates Chris" reveals that its longevity is outstanding. Therefore, executives in the studio and TV production company can use this data to decide whether to invest in a long-term project or not.
- Finally, executives in linear networks or pay TV networks can determine whether the show can attract new subscribers or satisfy their current audience's needs.
In conclusion, demand data based on Parrot Analytics' provides valuable insights for executives in the entertainment industry. These insights can help executives make informed content, acquisition, distribution, and programming decisions. As such, demand data is an essential tool for assessing the performance and value of TV series and can inform business strategies across the industry.
