As an entertainment executive, you may want to know how your audience is engaging with your content or what other shows your existing audience likes. You may also want to know which genres are the most popular or what content is in high demand before making any acquisition decisions. One way to gather this information is by analyzing demand data, which can provide insight into the popularity of a title.
For instance, let's take the "Expedition X", a paranormal TV show. By looking at its performance in the US market over the last 30 days, industry professionals can gain a better understanding of how demand data can be used to help make informed decisions.
Content Valuation: Demand data can help in content valuation. Parrot Analytics' content valuation system allows content creators to understand how much a particular show is worth to a specific platform. "Expedition X" has demand data that is 4.0 times higher than the average show in the United States, revealing that the show has value to the current platform.
Acquisitions: Understanding what shows are currently popular in the market is essential when making acquisition decisions. By analyzing demand data, executives can see what genres are trending, identifying potential partnerships, and capitalizing on new opportunities. For instance, "Expedition X" ranks at the 93.4th percentile in the reality genre, making this a good show to consider when looking to acquire similar shows.
Programming Decisions: The demand data can help in programming decisions, such as when to air episodes. In the case of "Expedition X", the show saw a spike in demand in late January, indicating that the audience's interest started to pick up. As a result, executives can use this data to schedule new releases or reruns and maximize engagement.
Franchise spin-offs: Executives can use demand data to determine a show's franchise or spin-off potential. In the case of "Expedition X", the show has a low franchisability score globally, indicating that this show may not translate well as a spin-off or franchise show in other regions.
Distribution Decisions: Lastly, executives can use demand data to help with distribution decisions, such as identifying the best platforms for a particular show. By analyzing the global demand for a show and its travelability potential, executives can recognize if the show would be a good fit for international distribution. In the case of "Expedition X," the show has poor travelability, but it's doing well in the United States, indicating that it might not translate well overseas.
In summary, analyzing demand data can provide an in-depth understanding of how a particular show performs in the market, thereby enabling better strategic decisions. By understanding what titles are in high demand, entertainment executives can make more informed content, acquisition, programming, distribution, and franchising decisions, ensuring that their shows resonate with the audience and increase engagement across the platforms.
