If you're an entertainment executive looking to make content decisions, you need to consider all the available data and intelligence about a show, including demand data, to optimize your decision-making process.
Demand data can help you get a better idea of "Falling Skies"'s value to any platform in the United States. The high level of audience demand over the last 30 days indicates that the show has been resonating well with viewers. This positive sentiment may translate to increased viewership and could correspond to higher ad revenue or affiliate fees, potentially making "Falling Skies" a high-value asset.
Using the Parrot Analytics content valuation system, you can determine how much value "Falling Skies" brings to any platform, enabling informed acquisition and subscription cost negotiations. "Falling Skies", though no longer airing new episodes, has longevity as an attribute contributing value to its content library.
Demand data enables you to map local whitespaces, revealing the popular genres in a particular market. This type of insight could be useful if you're considering localizing the series or acquiring similar shows to appeal to the targeted market and complement the current library.
By knowing the titles "Falling Skies" fans are also interested in, you can provide opportunities to develop spin-offs or additional franchises. You can supplement the content library with other shows in the same or similar genres to retain audience engagement and make calculated decisions regarding future investment.
As an executive, understanding where your show stands within the market relative to other titles can inform your promotional/marketing strategy and how to maximize the show's exposure on your platform. Examining the performance of "Falling Skies" in other countries could also indicate potential markets to expand your subscriber base.
In conclusion, demand data provides a valuable perspective on content performance, informing actionable insights to optimize content valuation, acquisition, programming, distribution, and promotion decisions. With these insights, entertainment executives can make more informed decisions to support their content strategy effectively.
