Are you an entertainment executive looking to make more informed decisions about content acquisition or distribution? Demand data can help. Let's explore how "Family Feud (US)" can provide insights into content valuation, audience preferences and more.
Content Valuation:
- How can you determine the demand for a show? "Family Feud (US)" achieved 19.8 times the audience demand of the average show in the United States over the last 30 days, showing outstanding demand.
- How can you determine if a show is losing or gaining popularity? Compared to its demand of 20.2 times the average over the last 90 days, demand for "Family Feud (US)" has decreased, but with an increase in the last 30 days, showing it still has high popularity.
- How can you quantify the value of a show? The Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation is an economic valuation system powered by global content demand and supply.
Acquisition and Distribution:
- How can you determine which shows are most in-demand? Metrics such as audience demand provide a good indication of which shows are most popular, and have high spin-off potential such as "Family Feud (US)".
- Should you acquire the content? "Family Feud (US)" is one example of a show that has shown global appeal but is still evidently most popular with audiences in the United States and some Caribbean markets.
- Should you distribute the content? If you are looking to expand your platform's reach beyond your home market, examining travelability metrics could help with these decisions.
Programming:
- What do the audience demographics look like? You can examine the show's affinity analysis to better understand which networks or platforms are best suited to promoting this show, and where to find similar viewership.
- When should you release the new season of the show? Knowing when demand spikes occurred in previous years, like in mid-September for "Family Feud (US)", can be valuable in timing your release strategy to best reach the audience.
- What other content should be included in the programming lineup? When calculating the ROI a specific title will bring for any given platform, demand data helps music labels and TV production companies alike to decide on bundling shows effectively.
These are only a few of the many ways that demand data can help with strategic decision making in the entertainment industry. As an entertainment executive, you can leverage tools like Parrot Analytics to more accurately evaluate content valuation, create more data-driven acquisition and distribution decisions, and better understand audience preferences.
