As a television executive, there are several questions that demand data can answer that impact content evaluation and strategic decision-making. Let us explore some of these questions using "Fantasy Island" as an example.
Firstly, content valuation is one of the most important aspects for any TV executive. Using demand data, you can calculate how much a specific title will contribute to any given platform and judge the show's ability to drive subscriptions and mitigate churn. Parrot Analytics' content valuation system is based on demand data and it can calculate the dollar value contribution of any title to any platform in any region. Therefore, demand data can help you to determine how much a show is worth, how much of its value is driven by its stars, and how much a title's exclusivity is worth.
Another important aspect for a television executive is competitive benchmarking. Demand data allows for the comparison of a show against other titles available in the market. Using demand data, you can determine which titles are more in-demand and what type of content exhibits the opportunity to acquire or produce.
The response data shows that "Fantasy Island" had an audience demand of 5.4 times the average show in the United States over the last 30 days. Although this is good, the demand for the show has been decreasing recently. TV executives can use demand data to examine the top 10 global markets where "Fantasy Island" is most in-demand over the last 30 days and compare its performance to the average TV show in those markets. The United States is "Fantasy Island"'s number one global market, followed by France, and in both cases, "Fantasy Island" has good audience demand.
Demand data can also provide valuable insights into audience engagement and retention. For instance, TV executives can use demand data to determine which titles are most popular with their current audience. Additionally, demand data can help executives make informed programming decisions concerning supply and demand, optimal release strategy and pricing, as well as pre-release marketing.
Finally, demand data can help in assessing a show's spin-off potential and its reach to new audiences. The data on "Fantasy Island" shows okay levels in both Franchisability (spin-off potential) and Reach. This allows executives to make more informed programming decisions that align with the show's target audience.
In conclusion, demand data plays a crucial role in the decision-making process for television executives. It assists in content evaluation, strategic decision-making, competitive benchmarking, and informed programming decisions. By analyzing the demand data for "Fantasy Island" in January 2024, we have illustrated how demand data can be used to make precise and informed content and acquisition decisions.
