As an entertainment executive, using demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Parrot Analytics’ content valuation system, powered by global demand data, enables you to evaluate the economic value of any title, on any platform, in any region. Let’s take "Fantomworks" for the month of October 2023 in the United States and examine how demand data can enlighten different aspects of decision-making:
1. Content Valuation: Content valuation uses demand data to determine the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI that "Fantomworks" brought to the platform, as well as assess its ability to drive subscriptions and mitigate churn. In the case of "Fantomworks," the demand is good as it has 2.9 times the audience demand of the average show in the United States over the last 30 days.
2. Travelability: "Fantomworks" has poor travelability, which quantifies a show's international demand relative to its home market. If you are an executive working on international distribution, you might want to consider "Fantomworks" as a show to improve its travelability or acquire a similar title with improved travelability.
3. Franchisability: The franchisability of "Fantomworks" is also poor. As an executive, you might be interested in determining how you can further monetize this IP for the show through spin-offs or franchises, or convert it into a format that can be monetized globally.
4. Longevity: Longevity measures how well the audience demand is maintained over time for the title. The longevity of "Fantomworks" is okay, indicating that the demand is maintained over time.
5. Reach: The reach of "Fantomworks" is also okay. If you are an executive working on the programming strategy, you can use the reach indication to predict if the title might attract new subscribers to the platform.
Using Parrot Analytics' demand data, entertainment executives can answer tough questions about their shows, for example: how popular is my show relative to the market, what genres are resonating most with my current audience, or which TV shows will help me to acquire or retain subscribers? With "Fantomworks" as an example, demand data reveals a show with good overall demand that has increased in the last 30 days. Furthermore, some of the other useful insights the data provides us with includes: other shows that fans of "Fantomworks" also like, historical performance, local and global appeal, as well as actionable insights.
