If you are an entertainment executive, understanding how demand data can be used to inform content decisions can be crucial in developing an effective content strategy and driving success. Let's take a closer look at how demand data regarding "Fleabag" in August 2023 in the United States can inform content-related decisions.
Content valuation is based on demand data, and this means looking at how much value a particular title can offer to a platform. When it comes to "Fleabag," the fact that it achieved 9.1 times the audience demand of the average show in the United States over the last 30 days is an excellent indication of its value. The fact that only 2.7% of all TV shows have this level of demand shows its exceptional success, and the increase in demand in recent months further indicates its growing value.
When making decisions about distribution, programming, or acquisition, understanding a show's target audience is also critical. Knowing that "Fleabag" fans also enjoy shows such as "Black Mirror," "Succession," and "The Simpsons" can provide valuable information about viewers' tastes and preferences. Additionally, the fact that the show's global performance across six dimensions (including its franchisability, reach, and travelability) is outstanding is further evidence of its value.
The demand data for "Fleabag" can also offer significant insights into its potential performance in different markets and how that might inform content-related decisions. Notably, the show outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand currently. For example, in Russia, "Fleabag" achieved outstanding audience demand of 9.1x, indicating significant potential for success in the Russian market.
Finally, understanding how demand for "Fleabag" has increased in the United States by 14.1% during August could inform programming and acquisition decisions for OTT platforms or TV series financing companies. The fact that the demand spiked in mid-August highlights the impact of advertising, events, and other promotional activities that helped generate buzz and boost popularity.
To sum up, by leveraging demand data, entertainment executives can identify valuable shows, understand audience preferences and tastes, and recognize potential opportunities for success in different markets. Additionally, demand data can inform programming, acquisition, distribution, and content strategy decisions, helping executives optimize their investments and drive growth.
