As an entertainment executive, demand data can provide valuable insights to help make more informed content and programming decisions. By analyzing the demand for "Fraggle Rock: The Animated Series," here are some key takeaways:
Content Valuation: Demand data can be used to value a specific title. Based on the demand data provided, we can conclude that "Fraggle Rock: The Animated Series" has good demand in the United States, with 2.9 times the audience demand of the average show in the country over the last 30 days. This show's demand is increasing as compared to its demand over the last 90 days. Additionally, the show's demand spiked in late December 2023, indicating that demand data can provide near-real-time insights into a show's performance. By using Parrot Analytics' content valuation system, executives can calculate the potential ROI for a specific title and estimate the value of exclusivity.
Acquisition Decisions: Demand insights can guide acquisition decisions and provide insights into supply and demand. The demand for "Fraggle Rock: The Animated Series" has increased in the United States by 20.5% during December. Based on the analysis of the top 10 global markets where "Fraggle Rock: The Animated Series" is most in-demand over the last 30 days, this show outperforms the demand of the average TV show in each market. This information can help decision-makers identify the shows that they should be acquiring or producing based on the opportunity to obtain high demand titles.
Programming Decisions: Demand data can aid in programming decisions. Scheduling shows that have higher demand can drive audience engagement and help increase viewer retention. For "Fraggle Rock: The Animated Series," the show ranks at the 86.9th percentile in the comedy genre, indicating that it has higher demand than 86.9% of all comedy titles in the United States. Additionally, by examining the top 10 global markets where the show is most in-demand, we find that the United States is its number one market globally, which means that programming the show in the United States could maximize its engagement.
Distribution Decisions: Demand data can inform distribution decisions and help executives determine which platforms to target for the distribution of their content. Although the travelability of "Fraggle Rock: The Animated Series" is poor, executives can use demand data to identify regions where the show is popular. For example, the demand for "Fraggle Rock: The Animated Series" in the United States and the Netherlands is good and okay, respectively, which may be useful information in identifying regional audiences to target. A show's international appeal can be quantified using the travelability metric.
In conclusion, demand data can provide valuable insights into a title's performance, audience tastes, and potential profitability. The analysis of "Fraggle Rock: The Animated Series" demonstrates how demand data can be used to make more informed decisions while planning content, acquisitions, programming, and distribution strategies. By using Parrot Analytics' demand data, entertainment executives can maximize the chances of producing and acquiring successful shows in their respective markets.
