United States

Uncovering the Value of From: How Demand Data Can Guide Content Investment and Distribution Decisions for Entertainment Executives

Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
back to From
Parrot Analytics Insights - July 2023

If you are working in content acquisition for an SVOD platform or a linear network, the demand data for "From" indicates that this is a highly in-demand show that could potentially attract a large audience in the United States and across the world. Its high placement in the drama genre and its standing in the top 2.7% of all TV shows in the United States, suggest that it would be a valuable addition to any content library. Furthermore, examining its performance over the past year shows that it has increased in popularity, which indicates that its value may continue to grow as more seasons are released. You can use Parrot Analytics' content valuation system to determine just how valuable "From" is for your platform in any given region, as it is fueled by global content demand and supply.

For entertainment talent agencies, the related shows list for "From" can be used to identify other popular shows and determine which actors, directors or writers are common between them. This information can be valuable for talent agencies seeking to make strategic decisions on talent management and career development for their clients.

For TV production companies and studios alike, the outstanding audience demand and travelability of "From" indicate that it's essential to consider how well the show would travel across international borders and perform in foreign markets. The data shows that this show has promising revenue potential in markets beyond the United States, particularly in Russia, the United Kingdom, Brazil, the Philippines, Bulgaria, China, Canada, and the Netherlands. These insights provided by Parrot Analytics can guide production companies and studios regarding the most profitable potential distribution plans and programming decisions.

If you are part of a content distributor, you can use the demand data for "From" to identify suitable platforms to distribute the show in the US and across the world. The show appears to be a good fit for SVOD platforms and linear networks with a focus on the drama genre. The show's reach is good, as audiences in the US and around the world express a high demand for it. These insights can help you to better market and distribute the show to reach its full potential audience.

For OTT platforms, understanding why demand for "From" has been decreasing can guide programming decisions. These changes could be due to a decrease in marketing spend or negative reviews, among other factors. The insights provided by Parrot Analytics can aid in changing trajectory and ramping up marketing spend, changing tactics in social media campaigns, and making other strategic programming decisions.

In conclusion, leveraging Parrot Analytics' demand data for a show like "From" can serve as a valuable tool for entertainment executives looking to make more informed content acquisition, distribution, programming, and other strategic decisions. This data can be used not only to calculate the value of this particular series but also to optimize global content investments, identify under-monetized titles, map out local whitespace, and more. Regardless of your company's role in the industry, demand data is essential to making more informed decisions with content investment and distribution.

More news about From: