When it comes to making more informed content decisions for entertainment executives, demand data can be highly beneficial. In the case of "Frontline" for the month of November 2023, the demand data indicates that the show has an excellent demand, with 13.2 times the audience demand of the average show in the United States over the past 30 days. This is highly significant because only 2.7% of all TV shows have a demand level of this sort.
One way that demand data helps entertainment executives to make more informed decisions has to do with content valuation. Using Parrot Analytics' content valuation system, the dollar value contribution of "Frontline" can be determined. This can be helpful in determining how much to spend on content. Through this, it is possible to calculate the ROI a specific title can bring to any given platform. We can also find out how a title can drive engagement across the rest of the catalog.
Demand data also enables executives to determine which titles to buy to keep their current audience happy, and which titles have the potential to attract new subscribers to their platform. They can also discover the most popular shows in their local market through demand data. Additionally, executives can quantify the platform-specific marginal revenue contribution and can assess a TV series' ability to drive subscriptions and mitigate churn using demand data.
Furthermore, demand data informs decisions concerning supply and demand. It shows which types of content are exhibiting opportunities to acquire or produce. Through affinity analysis, executives can determine who the best talent and brand they should partner with to expand the audience, and which TV shows will help them acquire and retain subscribers.
In the case of "Frontline," it is clear that executives will benefit from picking up the show, as it outperforms the demand of the average TV show in various markets. The show's peak demand has increased by 14.0% in the last 30 days compared to the last year rolling average.
Finally and most importantly, executives can leverage demand data to optimize their release strategy and pricing. By analyzing demand spikes or decreases that occur during specific periods, they can make informed decisions regarding the best release strategy for their content.
In summary, the demand data highlights key factors that can help executives make more informed content decisions for their platforms, production companies, or studios. It shows them which titles are necessary to keep their subscribers happy and attract new viewers, as well as the best marketing campaigns ahead of a premiere.
