If you're an entertainment executive, understanding audience demand for TV shows is integral to making informed content decisions. Let's examine the audience demand metrics for the TV show "Fuller House" for the month of October 2023 in the United States in order to see how you can use demand data to make more informed decisions.
Firstly, "Fuller House" has 5.5 times the audience demand of the average TV show in the United States over the last 30 days, indicating that demand for the show is good. Accordingly, only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently, having reached 4.9 times the average over the last 90 days. With this data in mind, you can use demand to assess the monetary value of the show on your platform, a process known as content valuation. By correlating the demand of "Fuller House" to its success in its genre and how it compares to benchmark show metrics, you can determine the dollar value contribution of the show to your platform.
Understanding a show's demographics and viewing preferences are also crucial to gaining audience share and building loyalty. By examining the top 10 global markets where "Fuller House" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. Knowing this data enables you to make informed decisions about how to monetize and distribute the show to different geographic markets.
"Fuller House" has good longevity, i.e. how well the audience demand is maintained over time, with an okay performance in franchisability (spin-off potential). The show also has good reach, indicating a dedicated and expanding audience base. To identify affinity trends that could further extend the show's reach, the production company could examine the other shows that "Fuller House" fans watch, as identified in the demand-based engagement report. Furthermore, the show had a good performance on its Parrot Pulse across six dimensions including momentum. This means that the pace of its growth has been optimal, which may inform your decision-making processes regarding renewal and cancellation of similar titles.
Finally, by leveraging the demand data, you could optimize the release strategy and pricing of "Fuller House," partner with the most suitable talent, and select the right distribution platform or network to launch the show. This data can also be used for scalable concept testing, understanding taste clusters and powering discovery and recommendations. Furthermore, you can use this data to determine how much to spend on the content, thereby gain insight into content valuation and negotiating deals with producers and distributors.
Overall, understanding audience demand can empower you to make strategic decisions about content acquisition, programming, and distribution. Parrot Analytics' demand-based insights can help you gain a comparative advantage in an increasingly competitive marketplace.
