As an OTT platform or TV series financing company, you're always looking for the next hit. With Parrot Analytics' demand data, you can unlock valuable insights about how to make more informed programming and acquisition decisions. Let's use "Gen V" as an example of the power of demand data.
Content valuation is an important aspect of decision making for entertainment executives. Parrot Analytics' content valuation system is based on global content demand and supply. By using demand data to determine how much a title is worth to a platform or how much a title can contribute to a platform in any region, you can get an accurate assessment of a title's value. Parrot Analytics' content valuation system can calculate the ROI of a specific title for any given platform. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn.
In the case of "Gen V," its exceptional demand of 33.2 times the audience demand of the average show in the United States over the last 30 days shows that this show is in high demand. This level of demand indicates that "Gen V" is a valuable asset that can drive audience engagement and retention, as well as potentially attract new subscribers to a platform.
By analyzing "Gen V's" content valuation and demand data, you can determine how to allocate funds to maximize future content investments, as well as decide on a pricing and release strategy that ensures its optimal reach and monetization. With this information, you can make informed distribution decisions that help your platform grow and thrive.
One advantage of Parrot Analytics' demand data is its ability to uncover under-monetized titles. For example, if you were a content distributor, you may be interested in acquiring "Gen V" for distribution in international markets where it has shown exceptional demand. By understanding "Gen V's" travelability, which quantifies a show's international demand relative to its home market, you can estimate how well the show will perform in these new markets. Parrot Analytics' demand data can tell you where in the world a show is in-demand, making it easier to target the right platforms for distribution.
Overall, using demand data can help entertainment executives in many ways, from acquiring a series with exceptional demand to implementing a successful release strategy and pricing. With the right insights, you can reduce risk, increase ROI, and gain a competitive edge in the market.
