Demand data is essential for making informed content decisions in today's fast-paced and ever-changing entertainment landscape. By analyzing the audience demand data for "Glamorous" in the United States during December 2023, we can see how this data can be applied to help entertainment executives make more informed decisions.
Firstly, the high level of demand for "Glamorous" positions it well for content valuation purposes. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. "Glamorous" has achieved demand that is 3.2 times higher than the average TV show in the United States over the last 30 days. This indicates that the show has a high level of value to the platform it is available on and can help to drive subscriptions and mitigate churn.
Entertainment executives looking to acquire content or develop new programming can use demand data to better understand what will resonate with their target audience. By examining the top 10 global markets where "Glamorous" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. These markets include the United States, the United Kingdom, Brazil, Czechia, Italy, Netherlands, Germany, China, and Australia. This information can help executives make strategic decisions about where to invest in content and which markets to target for distribution.
Demand data is also useful for determining audience tastes and preferences and for optimizing marketing campaigns. By analyzing the audience's show preferences, we can discern shows like "Heartstopper", "My Life With The Walter Boys", "Fear The Walking Dead", "The Lincoln Lawyer", "The Walking Dead: Daryl Dixon", "The Walking Dead", "Killing Eve", "Fatal Seduction (Desejo Fatal)" and "Disenchantment" that are popular among the viewers of "Glamorous". This information can help executives identify talent and brands to partner with to expand their audience reach.
Finally, by examining the show's momentum, longevity, travelability, franchisability, and reach, as measured by the Parrot Pulse, entertainment executives can better understand the show's performance across six dimensions. The backward comparison of "Glamorous" performance between the past 30 days and the past year reveals that the show's average audience demand over the past year was 3.7x the average title compared to 3.2x in the past 30 days, which indicates that its popularity has been declining. Entertainment executives can use this information to determine the appropriate acquisition or licensing fees for the show, its potential for spin-offs, and its international appeal.
In conclusion, demand data is a crucial tool to help entertainment executives make more informed decisions about content valuation, acquisition, distribution, and programming. By analyzing the audience demand for "Glamorous" during December 2023 in the United States, we can see how demand data can inform decision making and drive success in the entertainment industry.
