Demand data for TV series like "Grace And Frankie" can provide insights for executives in the entertainment industry, informing their content, acquisition, distribution, and programming strategies. Demand data is a valuable tool for understanding audience preferences and can help executives make informed decisions concerning their content. Here are some of the ways executives can use demand data to make informed decisions in the entertainment industry:
1. Content Valuation: Understanding the value of a TV series is the key to deciding whether to acquire, produce or create spin-offs. Demand data helps executives answer questions like: How much of a show's value is being driven by demand for its stars? What is the value of a content library to a platform? How can demand data help assess the value of exclusivity?
2. Acquisition Strategy: Demand data helps executives identify which titles will drive engagement and attract new subscribers to their SVOD service. It helps assess a TV series' ability to drive subscriptions and mitigate churn. Using demand data, executives can also calculate the ROI a specific title will bring for their platform.
3. Programming Decisions: Content decisions are critical in deciding which type of content to produce or acquire. By analyzing demand data, executives can find out which genres are resonating most with their current audience. Demand enables them to map local white spaces and target platforms for distributing their content.
4. Pre-Release Marketing: Demand data helps executives optimize their marketing campaigns ahead of a series premiere.
Now, let us see how demand data can be used to make informed decisions for "Grace And Frankie" in the United States:
1. Content Valuation: With 6.4 times the audience demand of the average show in the United States over the last 30 days, demand for "Grace And Frankie" is good. By analyzing the demand data, executives can assess the value of exclusivity and how much the show is worth or should be invested in.
2. Programming Decisions: By identifying other TV series fans of "Grace And Frankie" also like, executives can determine which elements of existing content fans like the most and how an upcoming production can be optimized for success. They can determine what genres are resonating the most with their current audience. For "Grace And Frankie," the audience demand is high in the drama genre.
3. Reach: As per the demand data, "Grace And Frankie" has a good reach in the United States. Executives can find out whether the show has a dedicated but small fandom or if it appeals to a wide group of people.
4. Momentum: Demand spiked in late January 2024 for "Grace And Frankie" in the United States. This shows how effective the marketing campaign around the show has been. By analyzing the momentum data, executives can determine how the pre or post-premiere campaigns of the show have compared against other shows.
5. Longevity: This measure helps executives determine how well a show has held up since it premiered. Longevity data is essential in deciding which catalog content should be acquired to increase engagement and retain customers. For "Grace And Frankie," longevity shows outstanding results.
Overall, demand data helps executives make more informed content, acquisition, distribution, and programming decisions. It helps them understand audience preferences and optimize their marketing campaigns before and after a series premiere. For "Grace And Frankie," demand data shows that the series is doing well in the United States, has loyal fans, and is an excellent show to invest in.
