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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - January 2024

As an entertainment executive, you can leverage demand data to make informed decisions about content acquisition, distribution, and programming. Let's take the example of "Harem In The Labyrinth Of Another World" and explore how demand data can help us with content valuation and other strategic decisions.

Content Valuation:
You can use demand data to determine the value of your content library and individual titles. The Parrot Analytics content valuation system can help answer questions like "how much is 'Harem In The Labyrinth Of Another World' worth?" and "what is the baseline value of this title?". Demand data can also help you assess a series' ability to drive subscriptions and mitigate churn.

Acquisition Decisions:
Demand data can provide insights into what type of content exhibits opportunity to acquire or produce. By examining the top 10 global markets where "Harem In The Labyrinth Of Another World" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. You can use this information to determine whether it is worth acquiring this title for your platform or network.

Programming Decisions:
Information about the demand for "Harem In The Labyrinth Of Another World" can inform decisions about programming and scheduling. For example, with its decreased demand over the last 90 days and a drop in the rank during January, you could consider whether it would be worthwhile to continue to invest resources in promoting this title or to replace it with a different series that has higher or more sustained demand. Additionally, knowing that demand spiked in late January could inform choices around scheduling future episodes of this show to better capitalize on popularity.

Distribution Decisions:
Demand data can also help inform decisions about which platforms to target for distribution of your content. If you know that "Harem In The Labyrinth Of Another World" has outstanding worldwide audience demand across all platforms and high demand in specific geographic markets like China and France, you could use this information to negotiate more favorable agreements with streaming platforms in these regions.

Overall, leveraging demand data, such as Parrot Analytics, can provide you with actionable insights into content performance, value, and audience preferences. With demand data, entertainment executives can make better-informed decisions about content acquisition, distribution, and programming, which will help drive the success of their platform or network.

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