As an entertainment executive, demand data from Parrot Analytics can be used to make more informed decisions regarding content valuation, acquisition, distribution, and programming. Using "House Of Cards" as an example, let us explore how demand data can help executives in their decision-making process.
Firstly, content valuation can benefit from the use of demand data. Using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title to any platform in any region. Demand data can help answer questions such as "How much is my series worth?" and "What is the baseline value of a title?". For example, the demand for "House Of Cards" in the United States has been outstanding, with 12.7 times the audience demand of the average show over the last 30 days. With this information, executives can gauge the value of "House Of Cards" as a series and its potential to drive subscriptions and mitigate churn, as well as its ability to maintain audience demand over time.
Secondly, demand data enables suitable acquisition decisions. Demand data can help executives determine which titles to acquire by identifying the most popular genres in the local market and the most in-demand shows globally. For "House Of Cards", audience demand has decreased by 4.9% in the US during July. However, with outstanding demand in China, it is not surprising that China is the show's top market globally.
Thirdly, distribution decisions can be informed by demand data. Executives can determine which platforms to target for the distribution of their content and how to optimize the release strategy and pricing for a show. By examining demand data, executives can also estimate the cannibalization of audiences if a title is available on multiple services.
Lastly, programming decisions can also benefit from demand data. Executives can use demand data to assess a show's ability to drive subscriptions, retain customers, and attract new subscribers to their SVOD service. Additionally, executives can use demand data to uncover under-monetized titles and to benchmark content against other titles available on the market.
In conclusion, demand data is a powerful tool that entertainment executives can leverage to make informed decisions regarding content valuation, acquisition, distribution, and programming. By analyzing "House Of Cards" through demand data, Parrot Analytics has been able to provide valuable insights, giving executives the necessary information to make strategic decisions.
