If you are an entertainment executive of a streaming service, content distributing company, etc, you can use demand data to inform your strategic decision-making process. Let's look at an example with "Hunting Hitler" for January 2024 in the United States and see how demand data can be used to better understand and make informed content, acquisition, or distribution decisions.
1. Content Valuation: The entertainment executives can use data on "Hunting Hitler" to assess the economic value of the series. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of the title to any platform in any region. By knowing the demand level of "Hunting Hitler", executives can take a more informed approach to how much to spend on content.
2. Programming Decisions: By knowing that "Hunting Hitler" has audience demand 4.4 times the average show in the US, the executives can tailor their program schedules to include similar documentaries to maintain the same or even higher levels of demand.
3. Travelability: Should the platform decide to expand to another region, they'll have access to travelability data. The travelability data measures the international audience demand for the show in comparison to its home market. With "Hunting Hitler" having okay travelability, the executives can decide if the show is worth taking to a particular international market.
4. Subscriber Acquisition: The executives can use the top 10 global audience demand data for "Hunting Hitler" to make informed decisions on what shows they should purchase to attract new subscribers.
5. Subscriber Retention: By examining the top 10 shows fans of "Hunting Hitler" also like, the executives can decide which shows to purchase or commission for the platform to keep current audiences happy and retain subscriptions.
6. Optimal Release Strategy: The demand data for "Hunting Hitler" reveals that demand spiked in late January 2024 for the United States. The executives can use this data to decide on the best time to release a new season of a show to maintain excitement.
7. Competitive Benchmarking: Using the Parrot Analytics demand data, the executives can compare "Hunting Hitler" to other documentary titles in the US market. While "Hunting Hitler" ranks at the 95.8th percentile in the documentary genre in January, executives can use this data to compare it against other titles or similar genres and competition available in the market.
Demand data is a valuable tool for executives to make informed decisions concerning content valuation, subscriber acquisition and retention, optimal release strategies, competitive benchmarking, and more. It provides key insights and answers to questions such as how popular a show is, where the show's popularity is increasing or decreasing, or where the show is most in demand over the last 30 days. By using analytics from Parrot Analytics or similar platforms, executives can make informed decisions to increase growth and optimize their business strategies for success.
