For entertainment executives looking to make informed content decisions, the demand data for "Impact Wrestling" is enlightening. By examining the demand for the show in the past 30 days, executives can understand how the show is currently performing. The outstanding demand, 17.3 times the average show in the United States, indicates that "Impact Wrestling" is a highly popular show. The show's demand data demonstrates that it is performing well in the sports genre, ranking at the 97.8th percentile in August 2023. Additionally, the show's momentum is outstanding; it has been growing at an impressive pace.
Using demand data to assess content valuation is a strategic approach for executives at any point in the show's lifecycle. For "Impact Wrestling," understanding how much the show is worth to a platform helps executives decide how much investment is required. Parrot Analytics' content valuation system, which uses demand data to determine the dollar value contribution of any title, provides executives with a good starting point for evaluating content value. The demand data enables executives to quantify audience demand across multiple markets to estimate the return on investment and maximize investment potential.
As "Impact Wrestling" is an ongoing and current show, executives can use travelability to understand the international market. The current international demand is good; however, executives could explore expanding the show's international footprint by leveraging its international popularity. Understanding the show's international audience demographics can help executives determine how to tailor the show for overseas markets and maximize revenue potential.
Furthermore, understanding the show's reach can guide executives' acquisition decisions. With good demand in Canada, the United Kingdom, and other markets, executives can acquire global rights for the show with confidence. Similarly, understanding the show's competitive benchmarking can aid acquisition decisions. For example, if "Impact Wrestling" is outperforming "WWE NXT," it is a good indicator that viewers may be looking for differences in storytelling styles between the two shows. The competitive benchmarking provided by demand data will aid programming and acquisition executives in making informed decisions.
Finally, understanding the audience preference will aid executives in identifying the show's target audience and informing future production decisions. By reviewing the other shows that fans of "Impact Wrestling" like, executives can determine what aspects of the show drive demand and see what other types of content audiences enjoy. The analysis of "Impact Wrestling" demonstrates how demand data can inform content valuation, acquisition, distribution, and programming decisions, providing executives with the insights necessary to maximize revenue and audience engagement.
