If you are working for an OTT streaming platform and want to make informed content decisions, examining how a series is performing in terms of demand is crucial. The demand data of "Independent Lens" for February 2024 in the United States can help OTT platform executives make better content decisions.
One of the aspects of "Independent Lens" that stands out based on the demand data is that it has 3.1 times the audience demand of the average show in the United States over the last 30 days, and this demand has been increasing recently. This information is critical for content valuation, and executives can use this data to make more informed acquisition decisions. They can use the demand data to determine how much to spend on acquiring a series and assess whether a title is worth a significant investment.
OTT platform executives can use the information about the genre of "Independent Lens" and titles the show's fans also enjoy to guide their programming and content decisions. Moreover, knowing the top 10 global markets where the show is in-demand is useful for determining where to distribute the show. For instance, Germany is the most in-demand market for "Independent Lens," and this information can help the OTT platform target and attract subscribers in Germany.
Another aspect that OTT executives can consider is the momentum of the show. The pace of growth of "Independent Lens" is described as okay. By examining the seven dimensions of the show's demand data provided by Parrot Pulse, executives can understand the show's worldwide performance across all platforms and use this data to make informed decisions about how they distribute, price, and promote the content.
Demand data can also assist OTT executives in keeping their subscriber base happy by figuring out which titles to buy and retain which would keep their audience engaged and subscribing to their platform. Furthermore, demand data can help OTT executives make more informed pre-release marketing decisions. When the demand data of a show is growing, executives can ensure that their marketing campaigns are optimized before the show's premiere.
As evidenced by the demand data, "Independent Lens" has been tremendous regarding longevity, indicating how well the show maintains its audience demand over time. OTTs can use this information to determine which catalog content to acquire to increase engagement and retain customers. For example, "Independent Lens" has 590 episodes over 24 seasons; therefore, an OTT platform may decide to offer older episodes to subscribers who missed them during the show's original run.
Finally, OTT executives who want to expand globally can find useful insights from "Independent Lens." The demand data tells us that "Independent Lens" outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand. This data can help executives select which content to acquire, develop, or distribute to maximize their future content investments.
