Using demand data can have numerous benefits for TV executives. Firstly, it can be used for content valuation. By looking at the demand data for a show like "Jersey Shore", executives can see that it has 11.1 times the audience demand of the average show in the United States over the last 30 days, making it an attractive investment. Additionally, TV executives can analyze how much of the show's value is being driven by demand for one of its stars, or what the value of the content library is to a platform over time.
Demand data can also inform decisions about supply and demand. For example, executives can use the data to determine what type(s) of content exhibit opportunity to acquire or produce. They can also quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, helping to calculate the ROI that a specific title will bring for any given platform.
Demand data can also help executives make informed decisions about subscriber retention and acquisition. By looking at the top 10 global markets where "Jersey Shore" is most in-demand over the last 30 days, executives can see how popular the show is and where it would perform best. This can help them make decisions about where to distribute the show and where it would be most successful. Additionally, executives can look at the genres that are resonating most with their current audience and focus on creating more content in those areas to increase retention.
Finally, demand data can be used to inform optimal release strategy and pricing. By analyzing when the demand for "Jersey Shore" spiked in mid-January 2024, executives can determine a release strategy that would capitalize on that trend. The data can also help executives answer questions such as: how popular is the show relative to the market average, where in the world is it in-demand, and what genres should we focus on to attract new subscribers to our SVOD service?
Overall, demand data is a valuable tool that can help TV executives make informed content, acquisition, distribution and programming decisions. By using data-driven insights to guide their decision-making, executives can maximize the success of their shows and increase audience engagement and retention.
