As an entertainment executive, you may be wondering how demand data can be used to make more informed acquisition or distribution decisions. Let us take a closer look at "Kyle XY" in November 2023 in the United States as an example.
By examining the Parrot Analytics demand measurement, the show has 3.4 times the audience demand of the average show in the United States over the last 30 days. This information is relevant for content valuation, as the economic value of the show can be estimated through demand data. Furthermore, the show's demand has increased recently compared to the last 90 days. This is important information for an executive considering acquiring or distributing the show, as the audience traffic is likely to continue growing.
Next, it is essential to understand the specific genre that the show falls into because the show audience may vary by genre. "Kyle XY" ranks at the 95.2nd percentile in the romance genre in November 2023 in the United States. This information indicates that the show's audience has a high affinity for romance and can inform genre-based acquisition or marketing decisions.
It is also useful to understand the show's momentum, represented by the pace of growth in demand. Although "Kyle XY" has okay momentum, it is crucial to compare the pace of growth with other shows under consideration.
Moreover, the Parrot Pulse measures a show's global performance across six dimensions. For "Kyle XY," travelability is okay, while audience demand, longevity, momentum, franchisability, and reach are good. Understanding these dimensions provides valuable insight into how the show could perform in different markets.
An executive could also explore fans' affinity for similar shows using demand data. The top ten shows that fans of "Kyle XY" watch include "The Vampire Diaries," "The Umbrella Academy," and "Game of Thrones." Understanding audience preferences and what they watch can inform acquisition decisions or original content production.
Finally, it is crucial to note that "Kyle XY" has performed well in France, where demand is 3.5 times the average TV show. This information can help an executive in their decision-making process regarding international expansion. Additionally, the show's increased popularity in the last 30 days indicates that it retains a dedicated audience.
Overall, examining demand data through the Parrot Analytics platform can provide significant insight into a show's performance in specific regions and genres. It can assist in valuing content, informing acquisition decisions, and assisting in successful marketing campaigns to grow a TV show's audience.
