As a TV executive, you can use demand data as a guide to making more informed content acquisition, distribution, and programming decisions. Demand data can help to improve your decision-making process in various ways:
- Content Valuation: Using demand data, you can calculate the potential value of "Laverne & Shirley" in terms of its dollar value contribution to any given platform, in any region. Parrot Analytics' content valuation system is powered by global content demand and supply, which enables you to determine the value of a content library on any streaming service.
- Regional Audience Demand Data: Demand data reveals the popularity of a show such as "Laverne & Shirley" in a particular market. In this instance, the United States is the show's biggest market globally, and it has a good demand of 0.5x. You can also examine demand data to find the most popular genres in your local market and focus on producing or acquiring content based on emerging trends.
- Franchise Development: By examining demand for titles that have similar epidodes as "Laverne & Shirley", you can determine the franchise potential for the TV series. The fact that Laverne & Shirley's franchise potential is poor indicates that it may not be the best investment for a franchise.
- Program planning and Scheduling: You can optimize the release strategy for a show using demand data. The data explicitly shows a spike in demand for "Laverne & Shirley" in late December 2023, indicating that it would be wise to air new episodes or a special during this period. Additionally, by examining momentum metrics and looking at shows that are popular with "Laverne & Shirley" fans, you can determine program scheduling that might keep audiences engaged in the long term.
- Audience Retention and Acquisition: you can acquire or produce content that exhibits potential based on demand data. "Laverne & Shirley" has increased in popularity by 74.7% over the last month alone in the United States, indicating moderate potential for retaining the current audience and acquiring new fans. By examining metrics related to reach and taste clusters, you can determine whether "Laverne & Shirley" has the potential to attract new subscriber and viewership.
- Global Content Expansion: International demand data and travelability metrics can help with global expansion efforts. For instance, the data shows that "Laverne & Shirley" has a poor travelability score but globally maintains a good audience demand. For an SVOD platform planning to expand globally, this metric can guide the platform's investment in content for specific international markets.
In conclusion, demand data is a powerful tool that can help you make informed decisions when it comes to content acquisition, distribution, and programming. Using demand data to value content, map local whitespaces, plan programming, evaluate franchise potential, measure longevity, and attain global reach can lead to more significant popularity, audience retention acquisition, and overall success for any given content.
