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Using Demand Data Analytics to Make Informed Content, Distribution and Programming Decisions: Insights from 'Lois & Clark: The New Adventures of Superman'.

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Parrot Analytics Insights - October 2023

As an entertainment executive, there are several ways that demand data for TV series like "Lois & Clark: The New Adventures Of Superman" can be used to make informed content or acquisition decisions. Firstly, demand data can be used for content valuation. By analyzing the demand of a show, entertainment executives can use this information to estimate the dollar value contribution of a title to a platform in a specific region or globally. Through demand data, a TV executive can also assess a TV series' ability to drive subscriber acquisition and reduce churn.

Additionally, demand data can be used to help executives make informed programming decisions. Through demand data analytics, TV executives can determine how well a show is performing relative to market averages concerning popularity, trends and tastes. Analysis of shows like "Lois & Clark: The New Adventures Of Superman" can help strategic decision-making, especially when selecting shows that will create an emotional connection with a loyal fan base, or choosing shows that are relevant to current trends or tastes and hence are likely to attract a new subscriber base.

Furthermore, demand data for a show like "Lois & Clark: The New Adventures Of Superman" can also be used to inform distribution and acquisition decisions. TV executives in charge of content distribution or acquisition analysis can take note of audience demand at regional or global levels. Analysis of top 10 global markets where "Lois & Clark: The New Adventures Of Superman" is most in demand shows that its popularity outperforms the demand of the average TV show (1x) in each of these markets, indicating its widespread popularity and therefore its suitability for international distribution.

Finally, franchise and spin-off potential metrics such as franchisability can also be considered when assessing a show's value. The audience interest in spin-off content of a show can be used to determine the show's intellectual property's full commercial potential. For instance, demand data in the franchiseability category for a show like "Lois & Clark: The New Adventures Of Superman" reveals that its potential for spin-off content is below the average for the concept.

Therefore, demand data can be an instrumental guide for entertainment executives when making content, acquisition, distribution, and programming decisions. Using demand data, executives can make more informed decisions based on analysis of a TV series' popularity trends, regional interest, and the show's spin-off potential.

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