One way in which demand data can be used to help executives make more informed content decisions is through content valuation. Parrot Analytics content valuation system uses demand data to help executives determine the worth of their content relative to other titles on the market. In the case of "Looney Tunes Cartoons", executives can use demand data to assess the value of this classic children's show relative to the market. “Looney Tunes Cartoons” has an exceptional demand of 16.0x compared to the average show in the United States. This positive trend suggests that the series can have higher relevance to the audience and, therefore, higher value to the platform. With this information, executives can determine how much to budget for the show's production, acquisition, and distribution.
By examining the top 10 global markets where "Looney Tunes Cartoons" is most in-demand, executives can also assess the show's travelability and reach. As indicated by the data, the show outperforms the demand of the average TV show in each of these markets, meaning that the show has a strong cross-border audience that the executives could leverage to expand the show's global reach. Therefore, executives could use such insights from demand data to optimize the distribution or licensing agreement, taking into account the show's appeal in each market.
Demand data can also provide insights into viewer preferences, which can help executives tailor their programming and acquisition decisions in various ways. In the case of “Looney Tunes Cartoons”, Parrot Analytics has identified the top ten shows that fans of "Looney Tunes Cartoons" also watch. This knowledge might help executives find synergies between the show and similar content and help boost the show's popularity, by considering similar programming or enhancing downloads through related content recommendations on the platform.
Finally, the data also provides insight on the show's position in the family genre. The "Looney Tunes Cartoons" ranks at the 98.7th percentile of all family titles in the United States in February. This means that the show resonates well with its intended audience, which could translate into higher audience retention and prolonged customer lifetime value. Ultimately, demand data provides executives with a tool for assessing how well their content is performing relative to the competition, helping them to make more informed content, acquisition, distribution, or programming decisions.
