As an entertainment executive, using demand data like that provided by Parrot Analytics can support smarter decision making in relation to content valuation, acquisition, distribution, and programming. A great example of this is understanding the demand for "MADtv" across the United States in December 2023, which reveals important insights that can inform decisions. In summary:
1. Content Valuation: Parrot Analytics' content valuation system is based on demand data and can reveal the dollar-value contribution of any title to any platform, in any region. Understanding that "MADtv" has 6.4 times the audience demand of the average show in the US over the last 30 days, and is ranked in the 96.7th percentile in the variety genre, demonstrates that it is valuable content to any platform targeting this audience, with potential to drive audience engagement and mitigate churn.
2. Programming Optimisation: By examining the top 10 global markets where "MADtv" is most in-demand over the last 30 days, entertainment executives can maximise the content's potential within certain regions. For example, knowing the United States is "MADtv"'s number one market globally with 2.1 times the demand as the average TV show, means that optimising its broadcasting time in this region can ensure maximum engagement.
3. Audience Taste clusters: Knowing what other shows 'fans of "MADtv" like can inform programming decisions. In this case, knowing that "Billions", "MasterChef Canada", and "Saturday Night Live" are favored by "MADtv" fans could lead to creating a programming block featuring these shows.
4. Momentum: Analyzing the momentum of a show like "MADtv" is useful in curating a marketing campaign ahead of a premiere to determine the right time for a release. Understanding that the demand for "MADtv" spiked in mid-December 2023, provides valuable information to maximize its engagement opportunity.
Additionally, tracking the changes in audience demand (e.g., a 7.3% decrease in demand for "MADtv" in the US in December 2023) can provide useful insights for decision making. Entertainment executives can use audience demand data to make informed decisions related to content creation, acquisition, and distribution strategies. Understanding demand across different regions and demographics can help them to realize the true potential of their entertainment content.
