As a TV executive, this data on the reality TV series, "Married to Medicine," can provide valuable insights and answer important questions related to content valuation, programming decisions, acquisition decisions, and content distribution, among other things.
Firstly, using demand data, "Married To Medicine" can be valued more accurately. You can determine how much the series is worth, assess its ability to drive subscriptions and mitigate churn, estimate the cannibalization of audiences, and assess the value of exclusivity. Additionally, knowing that demand for the show has been increasing over the past month, you can safely assume that its popularity is growing, which makes it a potentially lucrative investment.
Based on the show's strong performance in the United States, where it has 11.2 times the average demand of all shows over the last 30 days, you might want to heavily promote it in this market. Meanwhile, by examining the top 10 global markets in which the show is most in-demand, you can decide which markets to target for international distribution. Moreover, you can analyze the data to find out which shows are similar to "Married To Medicine" and which audiences they appeal to so that you can make informed programming and acquisition decisions based on audience preferences and trends.
Knowing that the show has good longevity and momentum indicates that Bravo could continue to produce new seasons of the series and capture audiences' attention. The show's performance on these dimensions has been consistent over time, meaning it's less risky from a financial point of view. Based on the data provided, it's clear that "Married To Medicine" is a good franchise as far as reach is concerned, indicating that it has a wide group of fans but not necessarily a dedicated fandom. Therefore, depending on the brand's goals, you may want to acquire or produce more content that closely aligns with the show's themes.
Finally, the Parrot Pulse provides useful insights into where the show stands globally based on its worldwide audience demand and the six dimensions of its performance. By examining each of these dimensions, executive producers can gauge whether "Married To Medicine" has franchise or spin-off potential and how it compares with other shows available on the market.
