As an entertainment executive at an OTT platform or SVOD platform, "Marvel's Daredevil" provides a perfect example of how demand data can be used to make informed content acquisition decisions. The outstanding performance of "Marvel's Daredevil" in the United States should encourage SVOD and OTT platforms to acquire shows with similar high-demand metrics. The demand data for "Marvel's Daredevil" indicates that it is one of the most popular shows in the crime genre, and, as such, SVOD platforms should look to acquire other crime genre shows to cater to the interests of those who enjoy "Marvel's Daredevil."
The high global demand for "Marvel's Daredevil" also demonstrates why SVOD platforms should consider acquiring TV shows with international travelability. With a good travelability score, "Marvel's Daredevil" has immense international appeal and has performed well in markets such as the UK, Canada, China, India, Brazil, Germany, and the Netherlands. Its high demand in these markets should prompt international OTT or SVOD platforms to acquire parterning rights to distribute content in these regions.
As a TV series financing company, there is significant potential in financing TV shows in the crime genre. The high demand for "Marvel's Daredevil" indicates that it would be lucrative to finance shows in this genre, given that demand for this genre is increasing as indicated by the high demand metrics associated with "Marvel's Daredevil."
As a linear network or pay TV network, demand data can be used to make more informed programming decisions. By examining performance metrics of shows with similar themes and storylines as "Marvel's Daredevil," these networks can offer complementary programming to attract a wider audience.
Overall, the demand data obtained from "Marvel's Daredevil" demonstrates the importance of content valuation. The Parrot Analytics' content valuation system helps executives evaluate content based on global content demand and supply and provides an economic valuation system to determine the dollar value contribution of any title, to any platform, in any region. This system helps entertainment executives more accurately estimate the net gains of a chosen title and make informed content acquisition decisions.
