As an entertainment executive, there are important strategic decisions you need to make about which content to acquire, produce, or promote. You also need to determine what the value of that content is to your platform and audience. Demand data from Parrot Analytics is one of the most powerful tools you can use to make informed decisions.
For example, let's look at the analysis of "Marvel's Guardians Of The Galaxy" for the month of December 2023 in the United States. With 3.0 times the audience demand of the average show in the United States, demand for "Marvel's Guardians Of The Galaxy" is good. It has higher demand than 87.1% of all comedy titles in the United States and achieved the peak rank of #2135 in the country. This means that the show is popular and has been increasing in demand recently.
By examining the top 10 global markets where "Marvel's Guardians Of The Galaxy" is most in-demand over the last 30 days, we find that the TV series outperforms the demand of the average TV show (1x) in each of these markets. Lithuania is "Marvel's Guardians Of The Galaxy"'s number one market globally. The show achieved good audience demand of 3.0x in Lithuania. Ranked second is the United States where demand is good. This global performance provides valuable data for content acquisition and distribution decisions.
Demand data is also useful for content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. For "Marvel's Guardians Of The Galaxy," executive producers, programming directors, and heads of development can use this system to determine the show's dollar value contribution to their platform in the United States and other global markets.
Demand data also informs scalable concept testing as it is crucial to determine which elements of existing content fans like the most. In the case of "Marvel's Guardians Of The Galaxy," entertainment talent agencies and studios can pitch items or plots that resonate with the taste clusters of the audience, as it offers an opportunity to acquire or produce content that inspires more audience demand.
Moreover, demand data powers discovery and recommendations, thus helping with subscriber retention or acquisition. By knowing which titles should be bought to keep current audiences happy, networks can increase subscription retention and subscription acquisition by providing high-demand titles for their audience in their local markets.
Finally, demand data can inform a powerful release strategy. In the case of "Marvel's Guardians Of The Galaxy," we can confirm that demand spiked in late December 2023 for the show in the United States. As such, the platform can use this data to determine the optimal release strategy and pricing for this show on their platform in future.
Overall, demand data provides valuable insight that helps entertainment executives make informed decisions about content acquisition, distribution, programming, and valuation. By using demand data, entertainment executives have the opportunity to optimize their content for success and drive increased value for their platforms and audiences.
