As an entertainment executive, demand data can aid in making informed content decisions, programming decisions, and distribution decisions to drive growth, engagement and revenue. In the case of "Marvel's Hulk And The Agents Of S.M.A.S.H", Parrot Analytics' demand data indicates that it has good demand in the United States with 3.2 times the average demand of all shows in the country, placing it at the 87.6th percentile for comedy titles in the US. The recent increase in audience demand of 25.4% in December 2023 supports the show’s growth potential, and the peak rank of #2403 demonstrates that the show’s performance has improved, moving up in rank by 480 spots.
Parrot Analytics’ content valuation system can be used to determine the worth of the show to a given platform by measuring its dollar value contribution. Entertainment executives can leverage this to estimate the ROI a specific title brings and evaluate its acquisition-driving potential. Using demand data, a TV series' ability to reduce churn or drive subscriptions can also be assessed. This process empowers executives to make more data-driven business decisions.
Comparing the show’s performance across 10 global markets, executives can pinpoint key regions with the most demand, such as the United States and India, and determine how well the show performs relative to the average title in each market.
Additionally, executives can use demand data to better understand the show’s momentum and longevity and make decisions on whether to produce spinoffs and franchise the IP. In the case of "Marvel's Hulk And The Agents Of S.M.A.S.H", Parrot Analytics shows that its momentum, or pace of growth, is okay, while its franchisability, or spin-off potential, is poor. Hence, executives must consider this information before embarking on franchises or spin-offs to maximize revenue and minimize risk.
Finally, demand data can aid in creating an optimal release strategy and pricing. Executives could start by analyzing the demand data to identify the best time and channels to release a show, on which platforms, and at which prices based on demand in different geographic markets and audience segments.
In conclusion, demand data is a critical tool for entertainment executives to make fact-based, well-informed decisions regarding programming, acquisition, and distribution. This is because demand data can be used to measure a show's worth, pinpoint new audiences, and opportunities for growth, all of which help to maximize revenue and drive engagement.
